Best Local SEO Services in 2023
Capture more of the market with local SEO services, which help more people in your area find your business. With our tech-enabled local SEO plans, you’ll receive a custom do-it-for-me solution with access to MarketingCloudFX — our client-exclusive software that uses data, AI, and machine learning to accelerate your ROI from local search. Request a proposal to learn more about our local SEO services today!
Grafin Local SEO Services Pricing
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Dominate your local market with data-fueled, expert-led local SEO services
Here at Grafin, we’re local SEO experts. We have more than 25 years of experience in digital marketing, and we’ve helped our client generate $1 billion in revenue in the last five years using our unmatched talent and tech.
Get an all-in-one solution to local search with our fully-managed local SEO services. With Grafin, you’ll receive a custom SEO strategy, expert campaign implementation, and regular reporting — everything you need to rank for the local keywords that matter.
Plus, we’ll offer access to MarketingCloudFX, which will help you:
- Track and measure your ROI from all marketing channels, including search
- Monitor rankings for the keywords that drive calls, quotes, and more
- Make strategic SEO updates based on billions of data points
- Store, collect, and use first-party data to power marketing initiatives
In addition to our fully managed SEO services for local businesses, you can also self-manage your business listings using our LocalFX platform.
Wondering how to rank at the top of search results? Keep reading for our list of local SEO services, designed to boost your online rankings. Want to speak with a Grafin strategist before reading on? Give us a ring at 0 850 242 0628.
P.S. Our team also offers much more than local SEO. We’re a full-service digital marketing agency, so we offer a full suite of online marketing services, from standard SEO to pay-per-click advertising management to web design.
Looking for custom plans and pricing? Request a proposal to receive yours.
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Citation Management Only Pricing
Deliverables below included in all fully managed local SEO services.
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What’s Included in Local SEO Services?
Get access to self-manage our LocalFX platform to manage key local listing citations.
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Client-managed local SEO is great option for you if:
1. You currently have a local SEO campaign and are interested in taking it over on your own
2. You’re just getting started with local SEO, but you have experience with the strategy
3.You’re not interested in hiring an agency full-time to manage your local SEO
4. You want complete control of your campaign
Grafin offers client-managed local SEO services for any number of locations, and you’ll be able to manage extensive parts of your campaign on your own. You’ll also have access to our proprietary software, LocalFX.
If you have questions about our local SEO services, call us at 0 850!
How to do local SEO: 7 key local SEO techniques
When it comes to how to do local SEO, you’ll need to focus on these seven local SEO strategies. If you opt for local SEO services from Grafin, we can handle all of these steps for you!
1. Optimize your Google Business Profile listing
Hallmarks of local search, Google Business Profile listings contain key information about businesses — and they appear when people search companies near them. For example, a quick search for “best pizza shop near me” yields the following results.
The listings at the top of search results make up Google’s local SEO 3-pack. Searchers can see the locations of these pizza shops on the above map, and clicking the results displays the restaurants’ Google Business Profile listings.
These listings contain key information like a company’s address, hours, website, phone number, and even images.If you want your business to appear in Google’s local SEO 3-pack, at the top of results, you need to claim and optimize your Google Business Profile listing. You’ll also want to keep your business name, address, and phone number (NAP) information consistent across your online listings to improve your chances of earning a top spot in results.
For more information on how you can optimize your Google Business Profile listing, check out our helpful blog post.
2. Build local citations
In addition to claiming your Google Business Profile listing, you’ll also want to build local citations.
These citations contain information like your company’s name, address, phone number, and website.
Citation building campaigns can help you earn local listings on sites like Bing, Yelp, Foursquare, Facebook, Apple Maps, TripAdvisor, and more.
Sites like BrightLocal can help you get started building citations, and local business SEO services from companies like Grafin can ensure your citations are updated and driving relevant traffic to your website.
3. Target keywords
To rank at the top of local search results, you’ll also need to target local keywords on your website and in your site content.
Let’s look at an example.
If a dental practice in the Harrisburg area wants to rank in more local search results, they could optimize their page titles, meta descriptions, and site copy to include the keywords “Top Harrisburg Dentist” or “Award-winning Harrisburg Dentistry.”
In addition, the practice may consider creating some location-specific pages on their site. For instance, they could create a page for “Harrisburg Dental Services,” and highlight various dental services they offer to Harrisburg residents.
Targeting location-based keywords can help your business appear in more local searches so people in your area can find and contact you.
4. Monitor ratings and reviews
For local businesses, it’s crucial to monitor and respond to online reviews.
Ratings and reviews can appear on your website, as well as third-party sites like Google Business Profile, Yelp, and Facebook. Positive or negative, it’s important that you reply to all reviews to show customers you take their needs seriously.
People look at reviews before visiting local businesses, so keeping your reviews updated and responding to questions and comments will encourage more people to visit your business.
Worried about putting in the time to manage your business reviews? Grafin offers online review management services to keep your digital presence in tip-top shape.
5. Build links
Earning backlinks from other reputable, local businesses can also help to boost your local search rankings.
How do you earn links?
Start by creating valuable content that targets local keywords related to your business. If other sites like what they see, they can link back to your site in their content.
Search engines like Google consider both the number and quality of backlinks when ranking sites, so it’s important to have a strong backlink profile, complete with links from authority businesses in the local area.
6. Analyze user experience
It’s also essential to provide a great user experience (UX) on your site if you want to attract more local traffic.
If your website doesn’t provide a positive UX, visitors will waste no time hitting the back button — and your bounce rate will soar. High bounce rates signal a poor user experience, and search engines won’t rank your site highly if it provides a less-than-desirable UX.
Here are a few quick fixes for improving your site’s UX:
- Streamline your navigation and internal linking to make it easy for visitors to find the information they need.
- Speed up your site with page speed optimization services.
- Include visual and interactive elements to engage users.
7. Implement mobile responsive design
The final local SEO technique you’ll want to invest in is making your site mobile responsive.
More than half of online searches — nearly 60 percent — occur from mobile devices. Oftentimes, searchers need information while on-the-go, especially when it comes to finding local businesses.
The on-the-go-nature of mobile usage makes it crucial for local businesses to adopt mobile responsive site designs. When your site is responsive, it will look great and perform well, no matter the device someone uses to access it — a desktop computer, mobile device, or tablet.
Not sure if your site is mobile-friendly? Check out Google’s Mobile-Friendly test tool, and take it for a spin.
If you’re not happy with the results, don’t worry. Grafin offers mobile responsive design services to help you improve UX and rank higher in local search results.
Why is local SEO important? The benefits of local SEO services
If you’re new to SEO, you might ask the question, “why is local SEO important?”. There are a few reasons that illustrate the importance of SEO services for local businesses, and we’ll talk about them below.
With the long list of services Grafin provides, it’s hard to understand how it will all work together to impact your business. The short answer is — your local SEO campaign will impact your business in amazing ways.
Searches including the words “near me” have increased by two times over the past year. That means that more and more people are looking for an easier way to find businesses close to them.
Not to mention that 72% of consumers who performed a local search on a search engine visited a store within five miles. This gives even more reason to optimize your website with local SEO because it shows that consumers genuinely make decisions based on location and how close they are to a business that offers what they’re looking for.
If you want to be the business that shows up in your target audiences’ search results, utilizing local SEO is the best way.
Here are some other benefits of adopting local SEO services and some reasons that outline why local SEO is important:
1. It’s easy to track
As we mentioned before, local SEO is a trackable strategy, which means you’ll never be in the dark about how your campaign is performing.
2. GMB results look great
First and foremost, as a local business, real estate in search results is crucial. When you opt for local SEO, you’ll have the opportunity to win a position in the local SEO 3-pack — earning you additional SERP real estate besides your organic ranking.
Not to mention, map packs appear at the top of search results, so customers will see your business first.
3. It increases website traffic
With local SEO, you’ll see an increase in your website’s traffic since you’ll be more visible on search engine results pages.
With a GMB profile, users will see great reviews that customers gave you in the past and give them easy access to your website.
By making it so easy for users to find you online, you can expect increased website traffic.
4. It increases foot-traffic to your physical location
Local SEO solutions will also bring more foot-traffic to your location.
Many people will search for “restaurant near me” with the intention of visiting a restaurant close to them. That gives you the opportunity to show up in search results and attract them to your physical location.
5. It helps you beat the competition
Many of your competitors may not claim their business in Google Business Profile, which means they won’t earn a spot in the map pack.
That said, it’s as simple as claiming your GMB profile if you want to get ahead of the competition.
Looking for the best local SEO services company to help grow your business?
Take a look at these three qualities of top local SEO companies.
- How To Do Local SEO: 7 Key Local SEO Techniques
- Why Is Local SEO Important? The Benefits Of Local SEO Services
- 9 Signs You Need Professional SEO Help
- How To Choose The Right SEO Company
- What Is SEO Management?
- How To Power Your SEO Content With AI
- Is SEO Affordable For Your Business?
- What Does SEO Mean In Business?
- 5 Signs Your SEO Is Outdated
- Long-Tail SEO: What Is Long-Tail SEO And How Can You Use It?
- What Does SEO Stand For?
- What Is SEO & How Does SEO Work?
- What Are Keywords In SEO?
- What Is Off-Page SEO?
- What Is On-Page SEO?
- How Does SEO Improve Your Website?
- Your Comprehensive SEO Checklist
- 10 Advanced SEO Techniques You Can Use
- 10 Best SEO Tips To Help Your Business Reach More Customers Online
- Grow Your Business With An SEO Marketing Company Near You
- SEO Statistics
- Help Your Business Soar With Our Favorite SEO Strategies
- Does SEO Really Work?
1. They practice what they preach — and rank at the top of results
When researching local SEO companies, you’ll want to make sure they practice what they preach when it comes to the services they provide.
Do they rank at the top of local searches? If not, there’s a good chance they won’t be able to help your local business achieve the rankings you want.
Head over to Google and search “top/best local seo company in [your city].” If an agency you’re considering doesn’t appear on the first page of results, you can cross them off your list.
When it comes to SEO services — especially for local businesses — it’s important to make sure the company you work with can actually drive results.
2. They offer transparent pricing
Secondly, the best local SEO companies publish pricing for their local SEO services.
Many companies avoid posting their prices online, but at Grafin, we want clients to know exactly what they’ll get and how much they’ll pay for our services.
That’s why we offer transparent local SEO pricing. Publishing our prices online allows potential clients to evaluate their options and choose the best local SEO services company for them.
Have questions about our local SEO pricing? Give us a ring at 0 850, and our strategists will be happy to help.
3. They publish reviews and testimonials
Top local SEO companies also publish reviews and testimonials, and you should check them out before signing on the dotted line.
Reviews and testimonials provide powerful social proof, and they give you an inside look at the results a company has earned for other clients.
No company is perfect, but if a local SEO agency has several glaringly bad reviews and testimonials, it’s probably time to look elsewhere.
On the other hand, if clients are generally happy with an agency’s work, it’s a positive sign they’ll be able to take your local company to new heights.
At Grafin, we have more than 1,020+ written and video testimonials from our WOW’d clients.
At Grafin, we know that every business is unique and different — which means every business has different goals, a different audience, and a different budget. We’re totally fine with that, and in fact, we wanted to find a way to make it easier for every business to get what they need from a local SEO campaign. That’s why we give you the chance to customize your local SEO plan based on your goals and number of business locations. Our services are based on the number of locations you’re looking to optimize. Besides a few areas, all local SEO packages include the same services. Click here for a complete list of our plan deliverables and pricing. Let’s talk more in-depth about what you can expect to get with our local SEO services. Keyword research is one of the most important parts of any SEO campaign. Without it, you won’t know what keywords are important to your industry, what terms your target audience is searching, and what keywords your competition is already targeting. One of the most important things when implementing a local SEO campaign is to target local keywords. Targeting local keywords means including your town, city, or state’s name to the front end of one of your services so that you can rank for location keywords in your geographic area. For example, “Las Vegas sporting goods company,” “Tampa craft store,” or “Cape May tackle shop.” All of these examples include a keyword that shows the location of your business, which will help you rank highly for that specific keyword. At Grafin, local keyword research is included with every package. Google Business Profile (formerly known as Google My Business) is the ultimate tool for local SEO. Without a profile, it’ll be more difficult for your business to show up in search engine results pages as a local result. When you have a GBP, users that search a keyword that’s associated with your business will be served a lot of extremely useful information about your business. Since that information is so easily accessible with GBP listings, potential customers have a higher chance of visiting your storefront. Some information that’s provided with a GBP listing in results pages include: If you have GBP, all of this information will appear in a neat and tidy little information card, which is super user-friendly for those looking to visit your business. When we set up your GBP, we won’t just fill out the most important information. We’ll also be sure to add the photos and multimedia elements that you provide. We’ll also help you set up categories, your address, and more — making setup a breeze. At Grafin, we believe that to be successful, you should be as visible as possible online. That means that you’re not only showing up when potential customers search for your services with search engines, but that you’re also visible on social media. All of our packages include local optimization for the following: Implementing local optimization on all of these platforms allows you to have the highest visibility possible online, and the best chance of winning more customers. In reality, the more real estate you take up online, the better — and local SEO can help. On-page optimization On-page SEO is an essential part of all SEO strategies. Whether you’re looking to appear in Google searches (or search results on other search engines, like Bing or Yahoo!), you need to optimize your site for on-page SEO factors. For some background, on-page SEO refers to performing SEO on your website. That means you’re focusing on factors like the content, speed, and design of your webpages. SEO strategies can also target off-page SEO features, which our SEO packages do. You can learn more about off-page factors on this page or explore our beginners guide to SEO. Now, as your SEO service provider, we take a 360-degree approach to on-page SEO by focusing on: Page speed: If your page doesn’t load in three seconds or less, you can bet that some users will navigate away from your page to find another resource that loads more quickly. Page speed is an important SEO factor because it not only helps users to have a good experience, but Google also appreciates it if your pages load quickly. Inclusion of multimedia: If you only have large walls of text on your website, your readers will likely become bored and grow unengaged with your content. To avoid this issue, and to keep users on your pages for longer periods of time, use elements like images, graphics, and videos. When you include these interactive elements, you allow users to become fully engaged with your content. Responsive on all devices: To ensure that users on smartphones and tablets get the same experience as users on a desktop, it’s important to ensure that your website is responsive. This means that your pictures look great on a mobile device and that forms are large enough to fill out — even on a small screen. This is a huge plus for site visitors and sends great signals to Google about your website. Quality of your content: Speaking of high-quality content, you need to create it if you want to convert high quality traffic into leads and sales. You need to ensure that your website provides content with easy readability, fast load speed, and unique information. These all send great signals to Google and help you to rank higher in results pages. These are just three of the many on-page SEO tactics our digital strategists use to optimize your website as a part of our SEO marketing services. If you’re interested in learning more, check out our on-page SEO or download our handy checklist for on-page SEO! Learn how our SEO services drive revenue with these client case studies. Industry: Home services Services: SEO, PPC, Content marketing “With all of this marketing we’re doing, we’ve had record numbers this year. We’re doing better than we ever have before.” Industry: Hospitality Services: SEO, PPC, Content marketing “Grafin’s commitment to understanding our business has been impressive…They’re a really good partner in your success.” Industry: Healthcare Services: SEO, PPC, Social media, Web design “Having Grafin on our team is really an extension of our marketing department.” There are several qualities that you’ll find in the best SEO companies. When you’re comparing SEO agencies, it’s critical for your team to think about these features because search engine optimization is a long-term strategy. You want an experienced partner, not someone just selling SEO for a quick buck. As you start your search for search engine optimization services, keep in mind these must-have features in an SEO service provider: When it comes to services that help you manage SEO, you want an agency that will be transparent about the process from start to finish — starting with their pricing. Whether you’re a small local business or brand-name international company, you want an SEO company that’s open and honest. You’ll want to find an SEO management company that provides prices up-front on their website. This saves both parties time in the long run, and will give you a good idea of whether or not the agency is a good fit in terms of budget. This is also an agency’s way of weeding out clients that might not be able to afford their services. Testimonials are a way for previous clients to tell potential clients about the wonderful experience they’ve had with an agency. They come directly from real clients who have worked with an SEO company before, and they act as votes of confidence for the company. They also shed light on that SEO agency’s online reputation. If an SEO service provider has less than 100 testimonials, they may not have been in business long enough to know how to provide amazing results for their clients, or they might not provide high-quality work when it comes to their managed SEO services. Either way, you should consider working with an SEO management company that has over 100 testimonials on their website. Did you know that Grafin has over 1,020+ client testimonials from satisfied customers? Just browse our testimonials to see what other business owners, marketers, and companies say about partnering with our team of SEO specialists. A surefire way to know whether or not a company provides amazing services is to check out their trophy cabinet. Have they won any awards for their work? Were they recognized for their strategies? If so, they’re probably an SEO company worth working with because they won’t drive the results you want from organic search. If not, similar to a lack of testimonials, they may not have been in the industry long enough, or they simply may not provide quality services. Grafin has an extensive trophy cabinet, and we’re super proud! Looking to learn more about SEO services? Browse our FAQ: SEO involves improving your website in accordance with user needs and Google’s algorithms, which aim to rank the most relevant, useful content for searchers. SEO techniques aim to make your website easier for users and search engine crawlers to understand and make your site more valuable to users. SEO encompasses a wide range of techniques that focus on adding relevant keywords to your content, making your site more user-friendly, earning links from reputable sources, and much more. Search engine optimization or SEO services are digital marketing services that improve rankings in search results for keywords relevant to a given business. These improved rankings increase the business’s visibility in search engines and drive qualified traffic to its website. For the best results, website SEO services should include a custom strategy and various types of SEO tactics, including on-page, off-page, and technical SEO. Search engine optimization or SEO services are digital marketing services that improve rankings in search results for keywords relevant to a given business. These improved rankings increase the business’s visibility in search engines and drive qualified traffic to its website. For the best results, website SEO services should include a custom strategy and various types of SEO tactics, including on-page, off-page, and technical SEO. Search engine optimization or SEO services are digital marketing services that improve rankings in search results for keywords relevant to a given business. These improved rankings increase the business’s visibility in search engines and drive qualified traffic to its website. For the best results, website SEO services should include a custom strategy and various types of SEO tactics, including on-page, off-page, and technical SEO.Custom local SEO services from Grafin
Local keyword research
Local optimization on other local business websites
On-page SEO work for your current website
Start driving revenue with Gnafih’s SEO services
321% increase in conversions
260% increase in organic revenue
131% increase in leads
How to choose the best SEO management company
1. They’re transparent
2. They have over 100 testimonials
3. They have an extensive trophy cabinet
FAQs about SEO services
SEO Design Services