Our programmatic advertising services include:

Campaign development and strategy

At Grafin, we understand that every business is different. Our online ad experts work with your company to develop a unique ad strategy based on your goals and budget.

Custom ad targeting

With the goal of connecting you to your ideal audience, our ad services include targeting options based on:

• Demographics
• Geo-location
• Age
• Gender
• Interest
• Education level
• Related website interests
• Behavior
• Mobile device and carrier
• And more

In addition, our Market Leader and Trailblazer plans include B2B targeting by:

• Position/Title
• Industry
• Company
• Company size
• Company location

Our advanced targeting saves you money because you’ll avoid advertising to people who aren’t interested in your products and services — and leads benefit from personalized ad experiences.

Creation of ad creative

In addition to positioning and targeting, we’ll develop ad creative sure to engage and convert your target audience. We offer a number of ad sizes and formats to appeal to your audience — and our designers know how to create visually appealing ads that entice clicks.

Google Analytics integration and goal tracking

We’ll help monitor your ad performance and make needed optimizations to drive even better results with your programmatic ads. You won’t even have to lift a finger to reap the benefits of A+ programmatic ads.

Remarketing strategy and implementation

Our Market Leader and Trailblazer plans include remarketing options to help you re-engage and convert more customers. For a complete overview of our programmatic advertising plans and pricing, just click here.

Industry-leading expertise

When you choose Grafin as your programmatic advertising partner, you’ll receive access to a team of paid ad experts. You’ll be paired with an account manager, dedicated to driving the best possible results for your business — and all our plans include up to two personal consultations per month.

Trevin Shirey, Sr. Director of Business Development at Grafin, explains what programmatic advertising is and how it can grow your business.

Programmatic advertising uses artificial intelligence (AI) and real-time bidding (RTB) to automate and streamline the ad buying process.

Unlike traditional ad buying, programmatic advertising focuses more on buying an ad audience than an ad placement — and ultimately, advanced targeting connects your business with more qualified leads, conversions, and revenue.

Programmatic advertising may seem like a complicated process. But, in reality, the automated process happens in milliseconds, allowing you to save time and money.

Before we dive into the details of programmatic advertising, it’s important to understand some basic technologies used to automate the ad buying process.

Programmatic ad technology

• Demand-side platforms(DSPs): Allow you to buy ad space via an ad exchange like Google Ad Manager, which includes advertising inventory from publishers.
• Supply-side platforms (SSPs): Allow publishers to offer and manage ad space to advertising interested in purchasing.
• Data Management Platforms (DMP): Allow organizations to collect user data for digital marketing and programmatic advertising.

These technologies, along with AI, allow programmatic advertising to automate the ad buying process and deliver relevant ads — all in milliseconds.

Step-by-step programmatic ad process

With a basic understanding of programmatic ad tech under your belt, let’s break down exactly how programmatic ads work.

1.A user arrives on a website involved with programmatic advertising, triggering the automated ad process to start.

2.   The site publisher automatically sends ad space dimensions to a supply-side platform (SSP).

3.   The SSP analyzes a user’s cookies to glean as much info as possible regarding demographics, interests, and more to deliver a relevant ad.

4.The coordinating demand-side platform (DSP) reviews the info gathered by the SSP and assigns the user a value — the worth of the user’s ad impression.

5.The DSP submits a bid to the SSP using real-time bidding.

6.The SSP reviews all bids and selects a winner. Note: The exact price you pay will depend on the auction, but you’ll never exceed your maximum bid.

7.The SSP delivers the ad to the user.

Remember, while this process seems complicated, it’s all automated and happens in milliseconds, without the site visitor even knowing what’s happening behind the scenes.

If programmatic advertising still seems daunting, don’t worry. Grafin is here to guide you through every step of the process.

How do Grafin programmatic advertising services work?

Now that you understand the basics of programmatic advertising, you’re probably wondering how our programmatic ad services work.

Here’s a quick breakdown of the process:

1.Your company wants to sell more products or services.

2.   You hire Grafin — a top programmaticad services company.

3.   We set up highly personalized programmatic ads that use real-time data to target consumers based on demographics, geography, interests, behavior, time of day, devices they use, and more.

4.   Programmatic ads use automated bidding to buy digital ad inventory in places your audience frequents online.

5.   Your target audience sees personalized ads based on their needs and behaviors.

6.You sit back, relax, and enjoy higher conversions, sales, and revenue.

When you choose Grafin as your programmatic ad partner, you’ll enjoy the benefits of a streamlined ad process — and you can focus on what you do best — running your business.

Where will my programmatic ads be placed?

Glad you asked. Our programmatic ad services feature placement on top ad platforms, including:

• Google Display Network 360
• Video Display 360
• Dataxu
• StackAdapt
• Adswizz
• Zeta
• Shopify
• Pandora
• Amazon Display
• Digital TV (Hulu, etc.)
• And more!